Ancillary Tasks

With the digipak we wanted to use the colours and images of the band so it would relate with the other two froms of advertisement. We wanted the front cover to stand out but still be simple so this meant having the paint but then simply only having the name of the band on the front this really works and we are really impressed with the outcome. On the back of the digipak where the list of tracks are we put their facebook page at the bottom meaning it gives that little extra advertisement and people can like their page and follow the updates. Inside we had two images we took on the day of shooting, one image is of them playing the instruments but in a more natural way, because after spending the day with them they often just broke into song and we wanted to represent this in some way. The other image is a single shot of each member this gives more focus on each individual within the band.

When creating this we made sure that we got across the name of the band, the name of the single, the release date and any reviews, this is all important information which when people read can know exactly when, where , who and what. We used an image which we also used on the digipak meaning there was a strong link but the text was also the same. The use of colours was simply paint spalts we had created ourselves then changed the colour on photoshop, by having this we felt it linked well with the fireworks within our music video it also gave that sense of the 'dance' genre as they often use bright colours and finally it linked with the 'chameleon' within the song title.

 As you can see the magazine article and digipak clearly link as we used the same images and text, we decided to use paint splats which we created ourself we then edited the colours so they were a lot brighter and vibrant. This expressed the word ‘dance’ because it relates to the lighting at a gig or disco, it also linked with the video with the colours of the fireworks and sparklers we used. We also used an image of the band in both ancillary tasks, not only because it is a main convention of a digipak and magazine but also meaning any fans will know exactly who they are perhaps from seeing their video. The images we used we took especially and directed them to stand in certain ways, the image which is used on the magazine advert really expresses the fun and unqiueness of the band it also shows that they are a little different and seen as 'crazy', we also asked them to use their instruments showing them off as a band who can play instruements and there is more to them than singing. Within the digipak we had one side which we used an individual shot of each memeber, expressing their individual personalities and they aren't just a band. The final image we used is a natural shot of them playing the instruments, this is because on the day of shooting in the woods they would often burst into song simply whilst we walked to a new location so we wanted to be able to capture this within their music video as well as their digipak, so this was actually a natural shot of them we took. The images we took ourself really link with the alternative genre because of the style of the band so the clothes they are wearing is very altnertative, the image of them playing their instruments naturally is also seen to be alternative style because of the simplicity of it.