OK GO

Both our group and our chosen band DanceGrenade are highly influenced by the band OK GO and their unique music video's which have helped give us various ideas for our promo. OK GO are a USA band each of the band members met during high school and the band was official formed in 1998. They are an alternative rock band who have won various awards for their amazing music promos. They are of a similar style to DanceGrenade meaning our video will be of a similar style. Many of OK GO's video's are very simple in the fact they can sometimes only be a one shot, however what happens within the video is complex.

One of their video's which is my favourite is called End Love, it is really unique. This promo was directed by Jeff Lieberman and Eric Gunther and was filmed in Los Angeles.The piece was mostly created through photography rather than video. In part of it they are walking backwards but they are still singing forwards which is really cleaver. The song is about an end of relationship hence the name 'End love, I wouldn't say that this is reflected in the music video.Throughout the piece the band are wearing solid neon colours, each member is designated a colour.This makes them stand out and gives them sense of being a band and having similar 'costumes'. I also think it brings out their personalities as they are bright, bold people and these colours enhance this.

The piece begins with a long shot with the band central to screen, they are in a simple setting of what looks like a street. The band do a warm up before beginning a syncronised routine almost like a dance. This puts the band into the public eye straight away, clearly shwoing who they are, what they look it. From this the routine carries on but with a change of location a bit more upclass, it is filmed at a park with huge lake giving a happy sense of feeling. Rather than being video now stock-motion is used and a number of images have been taken which were then used to make each band memeber move in a certain way, also the background is moving for example the lake changes throughout this piece given it more edge and movement. Once the images are put together they are then sped up meaning the ban can look like they are spinning round in circles and other various techniques which make the video look really effective.  The video then slowly changes to being filmed at night this is done through stock-motion again.As you can see the bright colours still stand out making it clear who's who and that they are the band in the piece. The use of lamps is used to almost light up each band members face given them that sense of importance.   

Most of the shots used in this video are long shots of the whole band, they are the main focus of the video and the only other imagery is the location due it being such a bright, colourful scene. This promo has very complex editing a great amount of it is stock-motion which has then created some amazing effects, making images look like they are walking along. Also throughout this it also looks like the band are singing in time even though most of it is photography and highly edited. The piece obviously took a lot of planning due to the routine throughout and the high quality use of editing to be able to make it look effective.