Digi-paks and adverts.

Definition-
Digipaks are usually book-styled packages with card outer binding and plastic trays inside which hare used to hold the CD or DVD. They were the first alternative to jewel cases to be used by major record companies. There are many positives for using Digi-paks rather than your basic jewel cases such as they are shatterproof, jewel cases easily break, they are environmentally friendly as most of the card used is recycled. However there is also some negatives of using digi-paks for instance they can easily tear or rip due to them being made from card, they are also quick to look old and ragged.

Katy Perry's Digipak
As you can see there is a theme throughout the digipak and it is also linked to her song California Girls which has a similar theme. The theme is a candy theme, which is used on the covers and the actual CD's themselves. There is an effect of candyfloss being shown as clouds which is also used in the California girls music promo. The CDs are also within the theme one being a donut and the other candy. The font used is also within the theme with colour scheme's to fit such as the reds on the back of the digipak. Inside there is also images of Katy to fit the theme there is cakes with her in the image. Also when you open the digipak there is a scent of sweets and candy which really adds to the candy theme she is trying to give. As Katy Perry is on the cover this will drags people attention more due to her being a popular artist everyone will recognise her.
 

Rihanna's Digipak
This is Rihanna's digipak, the colour red is used throughout the covers making it stand out and I also think the colour red is highly related to Rihanna. The use of red roses gives the piece a feminine feel and relates to her video. Rihanna is also the main feature of the digipak suggesting she is a pop artist and this will give more of an attraction due to her being so well known. Relating back to the roses both CDs have roses on once again giving a feminine feel throughout. The front simply has her name and the album name on making it simple and meaning not an overload of writing is given. The inside is all one image, meaning people can take it out and unfold to make one complete image perhaps for fans to use as a poster.

 

Katy Perry's Album advert
This is Katy Perry's advert for Teenage Dream as you can clearly see it is similar to the digipak meaning people are able to relate the two due to the imagery being the same. The text fonts and colours are also the same keeping a house style throughout. The advert doesn't have a lot of text but shows what singles are included which are well known No.1's which will draw people's attention as everyone knows them. At the bottom it includes her website so her fans are able to go on it and perhaps find more information about her and the album.
 
Rihanna's Album advert
Rihanna's advert once again similar to Katy's relates back to her digipak meaning people are able to see the advert and easily go into a shop and purchase the album. The advert is just a simple image with the same house style used for the text on the poster. It clearly shows the name of the artist as well as the name of the album and what well known no.1 singles are featured which will help to sell the album. It also gives a clear realise date so people are aware of when they will be able to purchase the album.Finally at the bottom is a twitter page, meaning fans are able to follow updates on rihanna which will help publicise her.