Korma Chameleon Preview!

We decided to make a short preview for the band to be able to post on their facebook wall meanign that their fans could get excited about the actual video. So i sent it to the band and as you can see they were really happy with the video and they soon posted it on their facebook page and we  got various 'likes' comments as well as friends passing comments when we saw them.

So here is the preview, enjoy!

Digipak & Magazine planning

For our ancillary task we have many ideas which we think will work really well for the bands digipak as well as the magazine article and as we are all art students as well it meant we could perhaps be a bit more creative with it. We wanted to use a lot of colour for this task due to the title of the song 'Korma Chameleon' and to represent to fireworks within out music video. 

 


We began by looking at various album/digipak covers for inspiration which also linked with our genre as well as bands which had done similar covers to the image we wanted. We looked at OKGO as they have been such a big inspiration to us and fit the same genre we thought that they perhaps may have interesting covers. As you can see they have used quite artistic ways of creating their albums. The first one i really like and we could perhaps have a go at creating but using paint instead of the floral print to create the wording making it a bit more interesting. The second one is obviously really unquie, fun and I can imagine a lot of people would like this and it would capture people's eyes when set on a shelf in store.

The second band we looked at was The Stone Roses this has really inspired us and due to them being a boy band we can use similar images etc. As you can see they use a lot of actually artwork rather than computerised paintings etc. The text is also really simple and it works because if the text was as busy as the background it would be to much. I really like the Stone Roses album covers the represent the genre as well as the band with this own going artistic vibe. Just like to OKGO covers these would defintly stand out if they were sat on a shelf in a store as they are so eye catching. I also like the fact they don't always feature the band meaning its a bit different also true fans would instantly recognise the cover and pick it up and purchase it.

So from this we had various ideas to begin testing our ancillary task, we painted various 'splashes' of paint which we then used to start experiment new ideas.I made a short video to explain our ideas:

 

 

 

OK GO inspired scene.

After watching more and more music video's and coming across video's such as the OKGO End love video, we really liked the idea of using stop-motion within. However when we looked further into this video we realised it wasn't actually stop-motion but was simply one video which had been sped up/slow downed.

However we still wanted to create this sort of effect, we did various testers before filming in the band, the video below is simple a serious of images put together when we were testing some moves which we thought would look good in this scene.

After testing various moves we put a routine together meaning we could direct the band through it on the day. We also just wanted to see if it would look effective or whether we should decide on another idea, we filmed the the routine which is in the video below we also decided to do it in a similar location so we could get an idea of lighting and just a general feel of what it would look like.

 

The final video is the actual footage of DanceGrenade doing the set routine, as you will see it really works, the location is great, costumes and the routine works better than we thought it would.

Shooting Schedule

Sunday 28^th October 2012
Live performance 7.30pm-9.00pm
At the gig DanceGrenade would be the headlining band, there is 3 other bands which perform beforehand almost like support bands.
We will have three cameras for this, one will be set up at the back in the DJ booth and will be filming the whole performance showing the band and the audience.
The other two cameras will be at the front where two of us will be doing various shots of instruments, band members and the audience.
We will film each song so we can get various camera shots of the instruments, however when filming Korma Chameleon we will make sure we film many close ups of Gav singing.

Monday 5^th November 2012
Bonfire/fireworks 7.00pm-8.00pm
This will all be shot with one camera mostly.
We will firstly film the firework display at Thurlby fireworks this will most likely be one shot throughout of the fireworks in the sky.
We will then film our Good Time- Owl city inspired scene, with people dancing around the bonfire, this will be a long shot throughout.
We will also film jus the bonfire with no one around it.

Sunday 11^th November 2012
Woodland/OKGO 11.00am-3.00pm
We arranged a day to meet with the band meaning we would all be able to attend.
We will film various shots in different areas of the woods.
Some will be simply shots of the instruments, others will be of the band playing the instruments.
The main aspect of this day was filming the OKGO inspired scene which we will find a well lit area in the woods to film.
We will shoot various different shots meaning we have a wide range of different shots to work with.

Props & Lighting

Props

For our music video after various disussions we realised there wouldn't be any props as such that we would really need, however we made lists of what we would need for each day.

Live Gig:
- Microphones and stands
- Guitars
- Drum kit and drum sticks
- Lighting(this was provided at the venue)
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Bonfire/ Firework scene:
- Bonfire
- Sparklers
- Fireworks
However as we were going to a public event all our props were there it ws just a case of us filming them.

Woodland scene:
- Guitars
- One drum including a strap and drum sticks
- A picnic table
Like the bonfire scene various props were provided, so when filming this scene it would be a case of filming certain aspects depending on what we come across such as a bench, or specific tree etc.

 

Also during all three days of filming we would need to make sure we brought any cameras, tripods, lighting etc with us.

 

 

Lighting

 

Live Gig-

As we filmed at their live performance at the Voodoo Lounge this meant that all the lighting was already provided  meaning we were lucky that we didn't have to provide our own. However there will be a brighter spot light on the lead singer meaning that he is perhaps lit better than the other band members which perhaps could cause problem when we come to editing as it may be difficult to see them in the video. Also we have been told that there will be a smoke machine which may look really good but if this ever goes over the band members faces there faces will be covered and it may be difficult to see them.

Firework/Bonfire scene-
We didn't need lighting for this area of filming as we were filming fireworks which would obviously be lit themselves with the black night sky meaning they would stand out. Also when filming the bonfire we wanted the people dancing around it to be silouettes meaning that the light will be from the bonfire.

Woodland scene-
As we would be filming in the daytime the set would be lit by the sun and the day we have scheduled to film has a weather report to be sunny meaning that the band will be well lit and it also means the leaves on the floor will stand out when the sun shiesn on them making a really nice image for our music video.





Costume

Costume

When it came to deciding what the band members would be dressed in various ideas came into mind, however some proved difficult or other complications meant it then wasn't achievable. 

When we first decided we would be filming in the woods we had various ideas of what we would like the band to wearing. One very unique idea we had was inspired by Dario G-Sunchyme we thought of perhaps having the band members in woodland animals. This would give something for the audience to remember when viewing it and are likely to go back to it and show friends it. The image below gives you an idea of the type of image we wanted this would also show the creative side of the group. Also below is the video which inspired us.

However when it came to discussing with the band what they would be wearing at their live gig they said they would be dressed in halloween themed outfits due to it being a halloween themed gig. This became a problem for us as we wanted the video to flow and two extreme costume changes could be confusing for the viewer. So we decided to progress from this looking at ideas which could flow, we decided to have a go at face painting a skeleton as an experiement.We thought that this looked really effective so we asked the band members to wear blank so we could then paint their faces and this would then flow from the gig to the woodland scenes.
 

Once again there were further complications which came along with this, the band were not willing to wear black and have their face painted as they said it wasn't the vision they had for their music video and it doesn't fit the bands image. So on the day of filming in the woods they wore casual clothing which fitted the genre also the colours they were wearing stood out as well as matched the colours of the leaves which were on the woodland floor. So this actually turned out to work well and it wasn't a total diaster and when watching the footage the contrast of colours including the leaves and clothing worked really well as you can see from the images.

The other area of filming was the firework scene, however the band weren't there for this scene it was simply just friends which we asked to dance around the bonfire. So they were dressed in casual clothing, mostly warm clothing such as hats, scalfs and gloves. This will link to the woodland scene due to showing what time of year it is, however any people are silloettes meaning you can't really see what they are wearing.

 

  

Story board & Shot list

Shot List

Shot 1- Mid/Long shot of band members at eye line.
Location of woods, positioned between two trees-performance shot
Shot 2- Point of view shot, low angled
Location of Mama Liz walking down the stairs into the gig
Shot 3- Mid shot into close up of the lead singer-zoom
Location of the gig, performance shot
Shot 4- Mid shot, point of view, tracking
Location of Bourne Woods where the band members walk through the trees
Shot 5- High angled point of view shot
Location of Bourne woods, looking up into the trees
Shot 6- mid/close up shot, slightly angled upwards
Location of gig, Gavin singing live performance shot
Shot 7- Long shot, at eye line
Location Bourne Woods with all the band members playing there instruments within the trees
Shot 8- Long shot, at eye line
Location Bourne woods, all band member positioned in a row for the Ok Go scene, between two trees
Shot 9- close up of bass playing
Location of the gig , Louis playing his bass guitar-performance shot
Shot 10- Long shot, at eye line
Location of Bourne woods, return back to the Ok GO
Shot 11- close up of the drums to the side of the stage
Location of the gig with Adam playing the drums—live performance shot
Shot 12- long shot at eyeline
Location of Bourne Woods with all the band members performing the routine
Shot 13- mid shot
Location of Bourne Woods, the band members walk along the path past the camera
Shot 14- close up of the guitar playing at a low angle looking up
Location of the gig Jamie playing his guitar-performance shot
Shot 15- long shot at a high angle
Location at the back of the gig with the audience right in front with the stage in the foreground
Shot 16- close up singing, low angled upwards
Location the gig with Gav singing into the microphone—performance shot
Shot 17- Long shot of the band members standing on the bench
Location of Bourne Woods, in a clearing with a bench, the band is dancing and playing there individual instruments
Shot 18- close up shot of bass playing
Location of the gig with the bass playing
Shot 19- long shot at eye level
Location of Bourne Woods, the band members perform the Ok Go inspired routine
Shot 20- close up, positioned upwards
Location of the gig with Gav singing
Shot 21- Long shot at eye level
Location a clearing within Bourne Woods—band members are standing playing there instruments
Shot 22- Long shot at eye level
Location of the woods with the band positioned in a line for another part of the routine
Shot 23- Close up of drumming
Location of the gig with a side view of the stage—close up of Adam playing the drums
Shot 24- mid shot of people dancing
Location of the gig with the camera positioned on the stage with the view of the audience dancing
Shot 25- close up of the instrument
Location of the gig with a upwards angle to the instrument
Shot 26- Long shot at eye level
Location of Bourne Woods within the tree, they pop out—one by one
Shot 27- close up shot of the guitar
Location at the gig with Jamie playing his guitar
Shot 30- close up of the singing
Location at the gig with Gav singing and playing the guitar—performance shot
Shot 31- long shot of the bonfire and dancing
Location at Thurbly primary school field the fire is in front of the dancers and the camera is positioned behind them—narrative shot
Shot 32- Close up shot of fireLocation of the Primary school field of the bonfire
Shot 33- mid shot of fireworks
Location of the primary school field with the fireworks in the night sky.
Shot 34- back to close up of the fire
Shot 35- back to the mid shot of the fireworks.

 

 

 

 

 

 

 

 

 

Stop-motion testing

 

 After watching the OKGO video's we decided that we would really like to use stop-motion some where within our music promo and we thought it would also work really well with the genre and song. So to see whether it was possible or not we did a few testers.The first video myself and Lucy did the macarena but this proved difficult and when we put the footage onto the mac to view we realised there was a few issues with it. The camera we used had burts/sport mode which meant it took 10 photographs at a time after this we would go look at the images meaning the camera and me and lucy had moved so when putting it together it didnt run smoothly. However once we had noticed this we went back and did it again this time not moving the camera and myself and Lucy not moving meaning everything was in the same place each time. This video worked better as you can clearly see.

 

 

 

Details of actors

Due to the band being local we are fortunate to be able to use them as the 'actors' in our piece meaning they will feature in their own music video and they can use it for their benefit. However working with the band can be proven to be difficult as we have to try and create their visions which they have as a band, they also want the image they have to continue. However we also have the advantage of being able to go to their gig, use their equipment and get the experience of working with band, who may perhaps put more work into it than if we were to use friends etc to act as the band members. As they also go to a different school to us it was difficult to arrange days to meet with them to film so most of our filming will be done at weekends and during october half term.

 

These are the four band members

Gavin Jones

Adam Weisz

Loui Parsons

Jamie Cameron

Mood Boards

 This a mood board which is collabrating our ideas. The first set of images show photos from the Dario G-Sunchyme music video this is our inspiration for what we would imagine the band to be in making it unique. The next set of images is just of the band, these are all images which they have taken themselves but it shows their unique, humorous side which we will capture within their music video. The third set of images is inspiration for the live performance/firework scene. I really like how bright and bold the colours are and I think this will work really well within our music video. The last set of images is pictures from OK GO's end love video, this has inspired us a great deal and we will be using ideas from this video when creating ours.

Location 3

 The final location will be in the local woods, for this we will create the OKGO section as well as the band just generally having fun, playing their instuments. We thought due to the time of year that the weather would be dull and we would have lighting issues, however on the day of filming it was sunny all day, which gave a really nice image of the autumn leaves glowing.

Location 2

The second part of out footage is taking from the Good time video, we wanted people to be dancing around a campfire etc. So our second location is a firework display including a bonfire which we were able to get people dancing in front of which looks really effective.



We were lucky with the time of year meaning that we had the opportunity to be able to film at a firework display. We were also lucky that there was a local firework display meaning it was easy to access and we were able to collect more footage.



We filmed the fireworks at Lawrance Park in Thurlby which is a village just outside of Bourne, this map gives you more an ida of where it was.

Location 1

For our music promo we are filming three different areas of footage to then be able to collaborate them into making our music video. Our first location will be the Voodoo Lounge where they are performing at. The venue included a stage, a sound/lighting system, a bar and an area of the audience to stand, the venue soon filled up and it was a great atmosphere throughout the night. DanceGrenade were the 'head line' of the night and they had the biggest applause from the audience as they are hugely popular in the local area and everyone enjoys listening to their music.

 




Mamma Liz's is in Stamford this image shows where abouts in Stamford it is located.

 

As you can see the band advertised their gig in various ways, they were on the venue's website meaning people who are regulars at the venue may go check them out, they also made a group on facebook and invited many people who could then pass the message on. By using a social network it meant that more people would hear about it as social advertising is so popular.

 

They also posted various tweets on twitter where their fans will obviously read them and will be able to keep updated with what they are doing.

 

 

 

 

 

 

 

 

 

 

 

 

 

Analysing the lyrics

As a group we took the lyrics which the band were kind of enough to send to us and we analysed them, picking out various lyrics which we could create imagery to represent within the music video. By doing this we came out with various visual aspects, locations, costumes etc and it became a lot easier to begin putting our music promo together.

Inspiration

OK GO- End love and Owl City ft Carly Rae Jepsen-Good Time weren't the only music video's which we took inspiration from although some of the imagery we will use such as the camp fire scene from good time and the stop-motion from end love will play a big part in our piece we also looked at various other videos.

 

This is Dario G-Sunchyme.When we began to consider what our band would be wearing, we had various idea's come to mind. As one of the group memebers had recently viewed this video they showed us it and we thought about perhaps using this as inspiration for our costume, as we were planning on filming areas in the woods we would dress them in woodland animal costume using paints and our artistic skills to create these. By doing this it would give our video something highly unique and something to remember when people viewed the finished piece.

 

 

However once we had contacted the band in which they then invited us to their halloween gig they told us they would be in halloween costume and we wanted this to flow with the rest of the costumes used, so the Dario G-Sunchyme wouldn't really work. But we came across another video which uses skeleton costumes within the piece. Bastille-Flaws uses face paint to creat skeleton costumes but the actors are in every day clothing we also liked this idea of having the band in every day clothing with face paint on meaning there will be uniqueness within the piece.

After being invited to the bands gig we came across another video which gave us inspiration of how to film it and what sort ouf camera shots etc would work best. This video is called Mike Fantastic - Turn Off the Lights most of the footage used it shot a live gig this gave us huge inspiration and we decided that we would use aspects of the their live gig within the

music promo.

Questionnaire

This is our questionnaire which we used to ask various people, mainly our target market but a few others also to get a variety of feedback.

 

This is some of the audience feedback:

 

 



After taking our audience feedback we created these pie charts to help collaborate  our ideas.The first pie chart shows what our target market would like to see in the video. As you can see live performance and being with friends proved to be most popular this links to our inspirations such as Good time- Owl City which would represent the 'being with friends'.  Also various people had certain landscapes as a visual image for the piece as we are planning to film area's of this in the woods this would link to this. All three of these ideas are highly influencing us for our music promo and as they were taken from our target market it means it will be popular when completed.
The second pie chart shows what season our audience think it would fit best after deciding that there would be some sort or landscape location. However some seasons wouldn't fit the the genre and song so we decided to do some research as you can see the most popular is Autumn as a group we also liked this as we though the use of colours of the leaves would work really well. Summer and spring also proved to be popular as a lot of people liked the idea of friends being together on long summer nights this was because of the lyrics 'tonight belongs to us'. Finally winter proved to be less preferred due to it not having the right image  that the audience visualise.

 

DanceGrenade pitch!

DanceGrenade

DanceGrenade

 

This is our chosen band, they are a local alternative band from Bourne. As you can see via the picture they are a fun, bubbly band who are more than pleased to feature in our music video. They only have a few songs but we listened to each of them and decided on Korma Chameleon to use to create our music promo.

http://soundcloud.com/dancegrenade/korma-chameleon

 

We were lucky enough to be able to contact the band and due to them being a local band it is a lot easier for us to meet with them and involve them with the video.

This is their response we asked to use them;

Yo dancegrenade here.

Really pleased that you have chosen us for your media project. We were planning to produce a music video for ourselves however came across several difficulties, so we are more than pleased that you have selected our band to make a music video for. It is incredibly useful for us-as an upcoming group trying to get ourselves heard by as many people as possible- as we recognise a lot of publicity is done through video sharing websites, such as; youtube. It will be a great device to appeal to the masses through modern devices.

Thanks Lucy and Emily^3

Much Appreciated

Dancegrenade, over and out  \m/



 



Music Video Theories

What is important within a music video?
Narrative and performance are key things which are mostly seen within a music promo however over the years videos are developing and artist are beginning to step out of the ordinary and create videos of huge uniqueness and individuality.

Narrative is the plot within a music video an almost story line which is told throughout the song. Three key words which are used to describe narrative is connection which means to give organisation, a beginning, middle and ending. The second key word is understanding, narrative allows a viewer to construct a meaning of a song. Finally comparison, the audience are able to compare narratives with others. Usually songs narratives are not complete and leave mystery and most videos have no meaning at all they are simple various imagery put together.

Narrative theories

Roland Barthes' theory has tow parts the 'Enigma code' which means that it is not explained which concludes in questions being asked. The second part is the 'Action code' which means there i major structuring which builds an interest or creates suspense of the audience behalf.





Tzvetan Tordorov's theory is that he believes narratives begin with harmony then move into disharmony until a new harmony is recreated again at the end of the piece.

An example of Tzvetan Tordorv's theory is Coldplay's song The Scientist. Whilst watching this video remember the graph show above and the words used, this video helps to represent this.

Two useful terms to remember is Intertextuality which is when a video refer's to other media texts an example of this is Robbie William's let me entertain you which has huge references to rock star's throughout.There are three main types of intertextuality the first is homage this is seen as being flattery to an artist or a film director.An example of this would be Michael Jackson's Smooth Criminal this pays homage to a film called the band wagon, Beyonce's naughty girl has also been seen as paying homage. The next type is Pastiche this is when an artist perhaps uses imagery from a film and makes a comment on it, for example Will Young's video Swith on video creates a pastiche from Top gun from the use of imagery of various planes. Finally is parody this is simply taking the mickey, the film Casper has been made a parody by Back street boys in their song Everybody.

When you watch this video can you see the resemblance from casper? 

 

 

 The second useful term is Post-modern(ism) this is simply when texts are created by reusing ideas and imagery which may have previously been used. Post-modern has three parts it begins with experimental of genre to be able to attempt to realise trends, next is the cannon stage which works within trends to fit them into our cultural understanding. Finally is post-modern this is when they look at the new and and ulter it to make it new.

Owl city & Carly Rae Jepson

Another video which has influenced us for our music promo is Owl city's good time video due to the scene at the end with the campfire and various people dancing, we think this sort of image would work well for parts of our music promo. The song is by Owl city but features Carly Rae Jepson, it is a pop genre and the music video was directed by Declan Whitebloom in a quiet area of New York.

The video begins with two groups of friends going on a road trip, the two groups eventually meet and are seen to be dancing round a bonfire having a 'good time'. It flicks from a city, busy location where Carly is seen to be driving to a country, quiet road where Adam is seen to be driving. Most shots used are mid shots of mainly focusing on the singers but showing location and other characters slightly within the shot too. When they eventually meet most camera shots are of the two singers, usually close ups however there are some mid shots of the other characters greeting each other. The location is now totally different to where they were driving it is a wood area, the characters are seen to be walking along to a camp area where others are setting them up. The costume used throughout this is casual with both artist in jeans/shorts giving the impression it is perhaps summer. Carly then changes into wellies, helping the audience assume the type of location to be muddy or damp. Various shots of Carly and adam seem to ave a smoke going cross the shot this suggests that there is some sort of fire/bonfire. This becomes more clear when you see other characters walking around with bits of twigs to create a campfire. There are also other various shots which help to suggest it is summer for example the two girls making daisy chains or swimming in the lake. In then becomes night time and there are various close ups of people smiling and/or laughing once again showing people having a 'good time'. Images of the campfire begin to come in, with everyone gathered around it giving a sense of happiness, friendship and warmth. This continues into them all dancing around the campfire, this is the image that we would like to create in out music promo due to the lyric in our song saying 'tonight is the night' we thought this sort of scene would work really well and would amplify the lyrics and give them more meaning.

OK GO

Both our group and our chosen band DanceGrenade are highly influenced by the band OK GO and their unique music video's which have helped give us various ideas for our promo. OK GO are a USA band each of the band members met during high school and the band was official formed in 1998. They are an alternative rock band who have won various awards for their amazing music promos. They are of a similar style to DanceGrenade meaning our video will be of a similar style. Many of OK GO's video's are very simple in the fact they can sometimes only be a one shot, however what happens within the video is complex.

One of their video's which is my favourite is called End Love, it is really unique. This promo was directed by Jeff Lieberman and Eric Gunther and was filmed in Los Angeles.The piece was mostly created through photography rather than video. In part of it they are walking backwards but they are still singing forwards which is really cleaver. The song is about an end of relationship hence the name 'End love, I wouldn't say that this is reflected in the music video.Throughout the piece the band are wearing solid neon colours, each member is designated a colour.This makes them stand out and gives them sense of being a band and having similar 'costumes'. I also think it brings out their personalities as they are bright, bold people and these colours enhance this.

The piece begins with a long shot with the band central to screen, they are in a simple setting of what looks like a street. The band do a warm up before beginning a syncronised routine almost like a dance. This puts the band into the public eye straight away, clearly shwoing who they are, what they look it. From this the routine carries on but with a change of location a bit more upclass, it is filmed at a park with huge lake giving a happy sense of feeling. Rather than being video now stock-motion is used and a number of images have been taken which were then used to make each band memeber move in a certain way, also the background is moving for example the lake changes throughout this piece given it more edge and movement. Once the images are put together they are then sped up meaning the ban can look like they are spinning round in circles and other various techniques which make the video look really effective.  The video then slowly changes to being filmed at night this is done through stock-motion again.As you can see the bright colours still stand out making it clear who's who and that they are the band in the piece. The use of lamps is used to almost light up each band members face given them that sense of importance.   

Most of the shots used in this video are long shots of the whole band, they are the main focus of the video and the only other imagery is the location due it being such a bright, colourful scene. This promo has very complex editing a great amount of it is stock-motion which has then created some amazing effects, making images look like they are walking along. Also throughout this it also looks like the band are singing in time even though most of it is photography and highly edited. The piece obviously took a lot of planning due to the routine throughout and the high quality use of editing to be able to make it look effective.   

 

 

 

 

 

 

Digi-paks and adverts.

Definition-
Digipaks are usually book-styled packages with card outer binding and plastic trays inside which hare used to hold the CD or DVD. They were the first alternative to jewel cases to be used by major record companies. There are many positives for using Digi-paks rather than your basic jewel cases such as they are shatterproof, jewel cases easily break, they are environmentally friendly as most of the card used is recycled. However there is also some negatives of using digi-paks for instance they can easily tear or rip due to them being made from card, they are also quick to look old and ragged.

Katy Perry's Digipak
As you can see there is a theme throughout the digipak and it is also linked to her song California Girls which has a similar theme. The theme is a candy theme, which is used on the covers and the actual CD's themselves. There is an effect of candyfloss being shown as clouds which is also used in the California girls music promo. The CDs are also within the theme one being a donut and the other candy. The font used is also within the theme with colour scheme's to fit such as the reds on the back of the digipak. Inside there is also images of Katy to fit the theme there is cakes with her in the image. Also when you open the digipak there is a scent of sweets and candy which really adds to the candy theme she is trying to give. As Katy Perry is on the cover this will drags people attention more due to her being a popular artist everyone will recognise her.
 

Rihanna's Digipak
This is Rihanna's digipak, the colour red is used throughout the covers making it stand out and I also think the colour red is highly related to Rihanna. The use of red roses gives the piece a feminine feel and relates to her video. Rihanna is also the main feature of the digipak suggesting she is a pop artist and this will give more of an attraction due to her being so well known. Relating back to the roses both CDs have roses on once again giving a feminine feel throughout. The front simply has her name and the album name on making it simple and meaning not an overload of writing is given. The inside is all one image, meaning people can take it out and unfold to make one complete image perhaps for fans to use as a poster.

 

Katy Perry's Album advert
This is Katy Perry's advert for Teenage Dream as you can clearly see it is similar to the digipak meaning people are able to relate the two due to the imagery being the same. The text fonts and colours are also the same keeping a house style throughout. The advert doesn't have a lot of text but shows what singles are included which are well known No.1's which will draw people's attention as everyone knows them. At the bottom it includes her website so her fans are able to go on it and perhaps find more information about her and the album.
 
Rihanna's Album advert
Rihanna's advert once again similar to Katy's relates back to her digipak meaning people are able to see the advert and easily go into a shop and purchase the album. The advert is just a simple image with the same house style used for the text on the poster. It clearly shows the name of the artist as well as the name of the album and what well known no.1 singles are featured which will help to sell the album. It also gives a clear realise date so people are aware of when they will be able to purchase the album.Finally at the bottom is a twitter page, meaning fans are able to follow updates on rihanna which will help publicise her.



History of music promos.

There has been many different music promos’ throughout the years, all with different styles, narratives and other conventions.

This is Bob Dylan’s subterranean homesick blues which was made in the 1960s.
- The changing of the cards is in sync with the lyrics.
-The singer is in the video
- The mise-en-scene is an urban location
-The whole promo is a single shot, making it low budget and basic.

 This is The Beatles strawberry fields forever which was made in 1967.
- Various camera shots and angles
- Special effects such as fading
-Some scene’s go backwards
-In colour
-Mostly narrative.

This video has moved on a huge amount from the Bob Dylan video, the piece is in colour which shows the difference in time. It has a much higher budget which is clearly shown due to the amount of props which are used throughout. This would of taken a lot longer to produce due to the variety of shots used making it more interesting than a single shot throughout. There is also a lot more special effects used such as the fading from shot to shot and some parts are reversed which adds a really good effect to the piece. The Beatles are featured in the video and as they were so famous this would have perhaps made it more successful, many close ups of the band were used in the promo also.

MTV was established in 1981 and was hugely successful due to the making of this, music promos became a much bigger thing and more and more artists and bands began to create them.

 This is Michael Jackson Thriller which was made in 1982.
-Mise-en-scene was a graveyard
-Costume and make up which is linked to the location adding effect
-A dance routine which is now well known
-Narrative and singing
-The singer is in the video.
-High budget promo

Once again this promo has moved on hugely from both the Bob Dylan and The Beatles promos. Rather than just a narrative there is performance throughout with a dance routine alongside. This is clearly highly budgeted due to the costumes used throughout which would have taken a lot of time to create in make-up. The scene also fits in with the costume making a clear message and helping the narrative make sense. The singer is featured in the video which will make it more successful due to him being so big at the time.

However this is Aerosmith/Run DMC walk this way which was made at the same sort of time but is very somple which a simple location and simple effects. But it works for the genre and the song making it an effective piece.